Product development
x LOEWE
Loewe is a Spanish luxury brand founded in 1876. She offers ready to wear, leather goods, as well as accessories.
The goal of this project, was to present a new range of accessories or leathergoods that Loewe doesn’t propose yet. Therefore, we thought about launching an i-tech line in collaboration with Apple, that would be dedicated to business customers. The line will offer Apple watch bands, Airtag holders, iPhone cases, Mac sleeves, battery, but also a connected notebook, inspired by the design of their iconic bags, to create fashionable accessories from the “office of the future”.
EXTERNAL
Which market ?
Which competitors ?
Problem to solve
Swot
INTERNAL
Story of the brand
Key figures
DNA
Current target
4P’s
OUR PROPOSITION
Market trends
New product’s line
New competitors
New target
New 4P’s