Influence Marketing x RSVP
RSVP is a French brand that offers high-end leather goods. From card holders to bags, they offer accessories between 20 to 695 euros.
As part of a school/brand project, RSVP wanted us to set up an influence strategy for the launch of their new bag: the "Low Five".
Our mission: create an influence campaign and find a disruptive angle that will provide a good engagement and a high visibility for the new bag.
DEFINITION OF THE BRAND IDENTITY
Analysis of the brand’s DNA, background, moodboard, profile personae, identification of the competitors…
To have a better understanding of the brand and create the right campaign according to its image and needs.
THE INFLUENCE STRATEGY
Selection of influencers on TikTok and Instagram according to certain criteria: between 10k-500k followers, quality of content, engagement rate, image conveyed, passion for fashion and indeed if they match the brand’s image.
To set up the best influence strategy in order to optimise the return on investment.
THE CAMPAIGN
Creation of a gifting concept to invite the influencers to discover the bag around a unique experience. We established 2 options, depending on the budget the brand will spend for the campaign:
Gifting = to invite the influencer to share the discovery of the bag on his social networks spontaneously because he really liked the gifting and it caught his attention.
Paid Promotion = a more elaborated gifting in the same idea than the 1st option but more expensive since it includes also a remuneration of the influencers.
Budget estimation : including the gifting and the remuneration of the influencer.
Proposal of content, advices on the trendy songs to use and making of a brief for the influencer if it is a paid promotion.