DIGITAL MARKETING x ROUJE
Rouje is a young Parisian brand created by Jeanne Damas. It reflects a plural femininity, sensual, without cliché, a vintage universe which is regardless of trends. They create timeless pieces made of beautiful materials with a unique know-how of their studio.
The goal of the project was to analyse the digital strategy of a digital native brand and give some recommendations.
Analysis & Recommendations
•Definition of the mission statement of the brand
•Definition of the brand’s DNA
•Identification of the iconic products
•Establishment of the USP
•Establishment of the Profile Personae
•Analysis of the keywords strategy & SEO performance
•Analyse of the social media strategy
•Recommendations and creation of an editorial calendar